This post will provide an example exchange between a concerned parent and the DFI at a LearningRx center. When you call, your goal is to obtain answers to your questions. I'll focus on the question that will be avoided the most: How much does the program cost?
The DFI has been trained to kindly (without you noticing) take control of the conversation by answering your question about cost with a question about your child. Notice this in the following conversation.
You: Hi, I got your flier in the mail for $50 off an assessment. I wonder how much your program costs.
DFI: That’s a good question, but it varies a lot for each individual student. What’s your child’s name?
You: Her name is Anne and she is 12 years old.
DFI: What are you seeing with Anne?
You: She really struggles to pay attention and her reading is below grade level.
DFI: The first step in finding the answers to your questions is to schedule an assessment. The assessment takes about an hour. Are you available on Monday at 10 AM or Wednesday at 9 AM?
You: Before we do that, I'd like to know how much the program costs.
DFI: That's a really good question. It varies from situation to situation because our program is customized to particular students. The director will help you discover that in the consultation, but the first step is the assessment. With your coupon the assessment will be only $199. Are you available on Monday at 10 AM or Wednesday at 9 AM?
You: Can you give me a range of how much the program costs?
DFI: The program is customized for each student, but the program
starts at $1700.
You finally got an answer, but it is not a 'true' answer. We'll fully discuss program costs in the next post.
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