The Cost of LearningRx

As stated in a previous post, if you call asking for a range of prices, LearningRx will avoid answering the question. This is true when you call, but it is also true on the Internet. On its own website, LearningRx evades the question of costs when it answers the question of costs. Why?

Getting to a Price

We can make this very simple. If in a brief phone conversation, you tell me your child is behind in reading, we are talking $7000 to $10,000. If you tell me that you are also very concerned about her math skills, then you can increase that upper range to $15,000. If you only have concerns about math, then we are back to $7000 to $10,000. Why can't the person tell you this when you call instead of trying to press you into getting an assessment? Because she is told to avoid the cost question. Why?

Because they want you to be get all caught up in the emotions during the sales process before you are told the prices. By going through the assessment, you start to get curious and you watch the marketing video. You want to see what the assessment finds. During the consultation, by talking about your son or daughter, you'll have emotions rise to the surface.  I'll say it again, "When mom begins to cry, she is ready to buy."

Telling you the cost when you are on the phone, objectively comparing different alternatives of where you might find help will not cause you to have a huge internal drive to shell out the money and commit to driving to the center every day or every other day for 24 weeks.

Pricing Table

Here are the costs in a simple format:

12-week program: $3500 (partner) or $5000 (pro)
24-week program: $7000 (partner) or $10,000 (pro)
36-week program: $10,500 (partner) or $15,000 (pro)

Some centers use the digital product (BrainSkills) as the home training option. Others supplement the above with another $1000 cost to add the digital product to your program. Also, if you give signs that price is no cost, you'll get a bigger program.

In the center, the center director wasn't confident she could get results in a 12-week program so she would only sell that to motivated adult students. If it was a child, it would almost always be 16-weeks or more.

Know that the above prices vary depending on the center, because franchisees set their own pricing for their own market. In every market it is this simple.

[I'll explain the programs in another post: pro, partner, ThinkRx, ReadRx, MathRx, etc.... It won't all fit here.]

Reconciling to the Ad You Saw

And in the ad that said that programs start at $1500 (to lure you in), that is talking about using BrainSkills only. I heard rumblings that some centers were setting up computer labs to do this training in the center or in schools, but it could also be done in the comfort of your own home.

Inside the center, the Center Director would always say that BrainSkills was inferior to one-on-one brain training that the results weren't nearly as good. Yet, she would sell BrainSkills when she didn't think parents would be able to afford the in-center training.

Drive up in a Lexus, drive away with LearningRx will be your nexus.... for the next 24 to 36 weeks.